Experience not experiences

Brands are looking to invest in athletes based on the value an athlete has to offer the brand.

This can be through strong content that the athlete is producing, generally linked to a large and/or engaged audience online that the brand wants to reach. Performances at events both locally and internationally which tends to be linked with further media coverage. The athlete is a good role model that the brand sees other potential customers looking at for advice, what equipment to use, training to do, recovery methods, events to participate in.

Brands are not looking to pay towards your experience to travel and enter events to see what they like and how you match up.

Too often we have had conversations with athletes who say “if we get sponsored they will go do a specific event or travel”. It is the wrong way to approach a brand and will almost every time get shut down. You need to be going to an event and/or travel adventure regardless. The value proposition to the brand should be attractive so that the brand wants to invest in you and be apart of the journey:
• There needs to be a build up.
• There needs to be a forecasted benefit to the brand.
• There needs to

To reiterate what we mentioned in on of our previous articles “cost of competing”, the cost of what you want to do in a year is not the value to the brand. You need to provide a forecasted value proposition to the brand that is attractive to them that they want to invest in you.
For more information on how you can show value to a brand and make yourself a prospective investment, check out our earlier article “knowing your value”.

We hope what we have shared will help you on your sporting career journey. We are going to continue sharing knowledge from our own experiences as well as those of industry member and both past and present athletes to try assist you in your career.

Should you have any queries or be interested in the service we offer, please don’t hesitate to drop us a message: info@onemovement.co.za

Experience not Experiences.

Brands are looking to invest in athletes based on the value an athlete has to offer the brand.

Brands are not looking to pay towards your experience to travel and enter events to see what they like and how you match up.

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